Thirty Years Anniversary

Brand Identity

The logo was created for the German Embassy in Vilnius in order to mark their 30 year anniversary of restored diplomatic relations between Lithuania and Germany. The logo tells a story of two countries who have developed close relations. It is shown by highlighting the number 30 and combining it with the flag from each country.

Using a larger logo, it came down to a cropped number zero because it does not overload the layout, maintaining good readability and creating a nice graphic element. There was also playful use of the cropped zero on a mug, using the handle of the mug to complete the zero.

To enhance the visibility of the logo, it was decided to use colored signage on a white background.

The logo not only commemorates the 30 years of restored bilateral friendship and cooperation, but also looks ahead, towards a common future. The merged numbers are like looking through glasses, upon a road with two different countries headed together in the same direction.

Started in January 2021 and finished February 2021 in Vilnius, Lithuania.

Inspired by the flags of the two states, a modern, stylish and recognizable corporate anniversary emblem was created to visibly frame public events and projects. It will be used by the German Embassy in Lithuania in its external communication throughout 2021.

To create a successful logo expression of the friendship between Lithuania and Germany.

The design showcases thirty years of reestablished diplomatic relations between Lithuania and Germany. Two states who have developed close relations were shown by highlighting the number thirty and combining it with the flag from each country. The merged numbers are like looking through glasses, upon a road with two different countries headed together in the same direction.

Image Credits: Erin Hope Stevens (Copywriter)

This Design was awarded Iron in A' Graphics, Illustration and Visual Communication Design Award in 2021. Iron A' Design Award: Awarded to well-designed, practical, and innovative creations that meet professional and industrial requirements. Respected for integrating industry best practices and competent technical characteristics, they provide fulfillment and positive feelings, contributing to a better world.